{"id":1178,"date":"2024-03-05T08:39:02","date_gmt":"2024-03-05T08:39:02","guid":{"rendered":"https:\/\/blog.lebara.co.uk\/?p=1178"},"modified":"2024-03-15T08:44:31","modified_gmt":"2024-03-15T08:44:31","slug":"the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming","status":"publish","type":"post","link":"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/","title":{"rendered":"\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u5d1b\u8d77\uff1a\u79fb\u52a8\u6e38\u620f\u7684\u53d1\u5c55\u8d8b\u52bf"},"content":{"rendered":"<p>\u79fb\u52a8\u6e38\u620f\u7684\u53d1\u5c55\u65e5\u65b0\u6708\u5f02\uff0c\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u5174\u8d77\u6210\u4e3a\u884c\u4e1a\u7684\u7a81\u51fa\u8d8b\u52bf\u3002\u8fd9\u4e9b\u5feb\u901f\u3001\u6613\u73a9\u7684\u6e38\u620f\u5438\u5f15\u4e86\u8ffd\u6c42\u5373\u65f6\u5a31\u4e50\u7684\u667a\u80fd\u624b\u673a\u7528\u6237\u3002\u968f\u7740\u79fb\u52a8\u6e38\u620f\u5e02\u573a\u7684\u4e0d\u65ad\u6269\u5927\uff0c\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u6d41\u884c\u51f8\u663e\u4e86\u73a9\u5bb6\u504f\u597d\u5411\u5bb9\u6613\u83b7\u5f97\u3001\u4e00\u53e3\u5927\u5c0f\u7684\u6e38\u620f\u4f53\u9a8c\u8f6c\u53d8\u3002\u5728\u8fd9\u7bc7\u5185\u5bb9\u4e30\u5bcc\u7684\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u6700\u65b0\u7684 <a href=\"https:\/\/blog.lebara.co.uk\/zh\/the-latest-trends-in-mobile-phone-technology\/\">\u8d8b\u52bf<\/a> \u8be5\u4e66\u5c06\u91cd\u70b9\u653e\u5728\u8d85\u4f11\u95f2\u6e38\u620f\u8fd9\u4e00\u91cd\u8981\u73b0\u8c61\u7684\u51fa\u73b0\u4e0a\uff0c\u6df1\u5165\u63a2\u8ba8\u6e38\u620f\u5e94\u7528\u7a0b\u5e8f\u548c\u667a\u80fd\u624b\u673a\u6e38\u620f\u5982\u4f55\u5e94\u5bf9\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u8005\u9700\u6c42\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u76ee\u5f55\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span 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href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#The_Emergence_of_Hyper-Casual_Games\" >\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u51fa\u73b0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#Defining_Hyper-Casual_Games\" >\u5b9a\u4e49\u8d85\u4f11\u95f2\u6e38\u620f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#Evolution_of_Hyper-Casual_Gaming\" >\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u6f14\u53d8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#The_Appeal_of_Simplicity\" 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class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#Mobile_Game_Monetisation_Strategies\" >\u79fb\u52a8\u6e38\u620f\u8d27\u5e01\u5316\u6218\u7565<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#Analysing_the_Success_of_Hyper-Casual_Games\" >\u5206\u6790\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u6210\u529f\u4e4b\u9053<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#High_User_Retention_Rates\" >\u7528\u6237\u7559\u5b58\u7387\u9ad8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#Ad-based_Revenue_Model\" >\u57fa\u4e8e\u5e7f\u544a\u7684\u6536\u5165\u6a21\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#Game_Development_and_Time-to-Market\" >\u6e38\u620f\u5f00\u53d1\u548c\u4e0a\u5e02\u65f6\u95f4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#Key_Players_in_the_Hyper-Casual_Games_Market\" >\u8d85\u4f11\u95f2\u6e38\u620f\u5e02\u573a\u7684\u4e3b\u8981\u53c2\u4e0e\u8005<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#Significant_Contributors_to_the_Trend\" >\u8d8b\u52bf\u7684\u91cd\u8981\u4fc3\u6210\u56e0\u7d20<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#Case_Study_Top_Hyper-Casual_Games\" >\u6848\u4f8b\u7814\u7a76\uff1a\u9876\u7ea7\u8d85\u4f11\u95f2\u6e38\u620f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#In-Depth_Look_Strategy_of_Successful_Game_Developers\" >\u6df1\u5165\u4e86\u89e3\uff1a\u6210\u529f\u6e38\u620f\u5f00\u53d1\u8005\u7684\u7b56\u7565<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#Future_of_Hyper-Casual_Games_in_Mobile_Gaming\" >\u8d85\u4f11\u95f2\u6e38\u620f\u5728\u79fb\u52a8\u6e38\u620f\u4e2d\u7684\u672a\u6765<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#Predicted_Trends_and_Growth\" >\u9884\u6d4b\u8d8b\u52bf\u548c\u589e\u957f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#The_Role_of_Technology_Advancements\" >\u6280\u672f\u8fdb\u6b65\u7684\u4f5c\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/#Challenges_and_Opportunities_Ahead\" >\u672a\u6765\u7684\u6311\u6218\u548c\u673a\u9047<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"The_Emergence_of_Hyper-Casual_Games\"><\/span>\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u51fa\u73b0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Defining_Hyper-Casual_Games\"><\/span>\u5b9a\u4e49\u8d85\u4f11\u95f2\u6e38\u620f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8d85\u4f11\u95f2\u6e38\u620f\u662f\u79fb\u52a8\u6e38\u620f\u7684\u4e00\u79cd\u7c7b\u578b\uff0c\u4fa7\u91cd\u4e8e\u7b80\u5355\u3001\u76f4\u89c2\u7684\u6e38\u620f\u73a9\u6cd5\uff0c\u53ef\u4ee5\u5feb\u901f\u7406\u89e3\u5e76\u5728\u77ed\u65f6\u95f4\u5185\u73a9\u5b8c\u3002\u8fd9\u4e9b\u6e38\u620f\u901a\u5e38\u8bbe\u8ba1\u7b80\u7ea6\uff0c\u673a\u5236\u7b80\u5355\u660e\u4e86\uff0c\u4e0d\u9700\u8981\u82b1\u8d39\u5927\u91cf\u7684\u65f6\u95f4\u6765\u8fdb\u884c\u6e38\u620f\u3002 <a href=\"https:\/\/blog.lebara.co.uk\/zh\/the-top-5-investment-apps-for-beginners\/\">\u6295\u8d44<\/a> \u6216\u5b66\u4e60\u66f2\u7ebf\u3002\u8fd9\u4f7f\u5f97\u5b83\u4eec\u6781\u6613\u4e3a\u5e7f\u5927\u53d7\u4f17\u6240\u63a5\u53d7\uff0c\u5305\u62ec\u90a3\u4e9b\u53ef\u80fd\u4e0d\u8ba4\u4e3a\u81ea\u5df1\u662f\u4f20\u7edf\u6e38\u620f\u73a9\u5bb6\u7684\u4eba\u3002\u8d85\u4f11\u95f2\u6e38\u620f\u56e0\u5176 \"\u62ff\u8d77\u6765\u5c31\u80fd\u73a9 \"\u7684\u7279\u6027\u800c\u8131\u9896\u800c\u51fa\uff0c\u901a\u5e38\u4f9d\u9760\u4e00\u952e\u5f0f\u63a7\u5236\u548c\u91cd\u590d\u4f46\u4ee4\u4eba\u4e0a\u763e\u7684\u6e38\u620f\u5faa\u73af\u3002\u8fd9\u4e9b\u6e38\u620f\u7684\u8bbe\u8ba1\u662f\u4e3a\u4e86\u6ee1\u8db3\u4eba\u4eec\u5728\u901a\u52e4\u6216\u6392\u961f\u7b49\u5019\u7b49\u4e00\u5929\u4e2d\u7684\u4e00\u5c0f\u6bb5\u7a7a\u95f2\u65f6\u95f4\uff0c\u63d0\u4f9b\u5feb\u901f\u5a31\u4e50\u3002\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u7279\u70b9\u662f\u7b80\u5355\u6613\u7528\uff0c\u80fd\u591f\u4ee5\u5176\u6613\u7528\u6027\u548c\u5373\u65f6\u6ee1\u8db3\u611f\u5438\u5f15\u73a9\u5bb6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Evolution_of_Hyper-Casual_Gaming\"><\/span>\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u6f14\u53d8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u53d1\u5c55\u8f68\u8ff9\u53cd\u6620\u4e86\u79fb\u52a8\u6280\u672f\u548c\u7528\u6237\u884c\u4e3a\u7684\u5927\u8d8b\u52bf\u3002\u6700\u521d\uff0c\u7531\u4e8e\u65e9\u671f\u667a\u80fd\u624b\u673a\u7684\u5c40\u9650\u6027\uff0c\u79fb\u52a8\u6e38\u620f\u975e\u5e38\u7b80\u5355\u3002\u968f\u7740\u8bbe\u5907\u8d8a\u6765\u8d8a\u5148\u8fdb\uff0c\u6e38\u620f\u4e5f\u8d8a\u6765\u8d8a\u590d\u6742\uff0c\u753b\u9762\u548c\u6545\u4e8b\u60c5\u8282\u4e5f\u8d8a\u6765\u8d8a\u590d\u6742\u3002\u7136\u800c\uff0c\u5f53\u5f00\u53d1\u4eba\u5458\u6ce8\u610f\u5230\u4eba\u4eec\u5bf9\u7b80\u5355\u6613\u73a9\u4f46\u96be\u4ee5\u638c\u63e1\u7684\u6e38\u620f\u7684\u9700\u6c42\u65e5\u76ca\u589e\u957f\u65f6\uff0c\u60c5\u51b5\u53d1\u751f\u4e86\u8f6c\u53d8\u3002\u8fd9\u5bfc\u81f4\u4e86\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u8bde\u751f\u3002\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u8fd9\u4e9b\u6e38\u620f\u5df2\u4ece\u6700\u521d\u7684\u5c0f\u4f17\u6e38\u620f\u53d1\u5c55\u6210\u4e3a\u5e94\u7528\u7a0b\u5e8f\u5546\u5e97\u7684\u4e3b\u5bfc\u529b\u91cf\u3002\u63a8\u52a8\u8fd9\u4e00\u6f14\u53d8\u7684\u539f\u56e0\u662f\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u79fb\u52a8\u7528\u6237\u5bfb\u6c42\u5feb\u901f\u5a31\u4e50\uff0c\u800c\u65e0\u9700\u6295\u5165\u66f4\u591a\u7cbe\u529b\u5728\u66f4\u590d\u6742\u7684\u6e38\u620f\u5e94\u7528\u7a0b\u5e8f\u4e0a\u3002\u8d85\u4f11\u95f2\u6e38\u620f\u6539\u53d8\u4e86\u79fb\u52a8\u6e38\u620f\u7684\u683c\u5c40\uff0c\u521b\u9020\u4e86\u4e00\u79cd\u65b0\u7684\u6210\u529f\u6a21\u5f0f\uff0c\u8fd9\u79cd\u6a21\u5f0f\u4f18\u5148\u8003\u8651\u7684\u662f <a href=\"https:\/\/blog.lebara.co.uk\/zh\/unlocking-the-power-of-mobile-accessibility-a-guide-to-smartphone-features-for-disabled-users\/\">\u65e0\u969c\u788d<\/a> \u548c\u77ed\u65f6\u95f4\u6e38\u620f\uff0c\u800c\u4e0d\u662f\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u6e38\u620f\u548c\u53d9\u4e8b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"The_Appeal_of_Simplicity\"><\/span>\u7b80\u7ea6\u7684\u9b45\u529b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u9b45\u529b\u5728\u4e8e\u5176\u7b80\u5355\u6027\uff0c\u8fd9\u8fce\u5408\u4e86\u4eba\u4eec\u5bf9\u7b80\u5355\u3001\u4ee4\u4eba\u6ee1\u610f\u7684\u6e38\u620f\u73a9\u6cd5\u7684\u666e\u904d\u6e34\u671b\u3002\u8fd9\u4e9b\u6e38\u620f\u7684\u7b80\u5355\u6027\u5f80\u5f80\u63a9\u76d6\u4e86\u5b83\u4eec\u6240\u80fd\u63d0\u4f9b\u7684\u6218\u7565\u6df1\u5ea6\uff0c\u8ba9\u73a9\u5bb6\u5f88\u5feb\u5c31\u80fd\u611f\u53d7\u5230\u6210\u5c31\u611f\u3002\u8fd9\u79cd\u7b80\u5355\u6027\u4e0d\u4ec5\u5bf9\u73a9\u5bb6\u6709\u5438\u5f15\u529b\uff0c\u8fd8\u80fd\u51cf\u5c11\u6e38\u620f\u5f00\u53d1\u8fc7\u7a0b\u4e2d\u7684\u590d\u6742\u6027\u548c\u65f6\u95f4\uff0c\u4ece\u800c\u4f7f\u5f00\u53d1\u5546\u53d7\u76ca\u3002\u56e0\u6b64\uff0c\u8fd9\u4e9b\u6e38\u620f\u53ef\u4ee5\u5feb\u901f\u5236\u4f5c\u548c\u66f4\u65b0\uff0c\u4ee5\u8ddf\u4e0a\u6d88\u8d39\u8d8b\u52bf\u3002\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u7b80\u7ea6\u8bbe\u8ba1\u65b9\u6cd5\u4e5f\u907f\u514d\u4e86\u8ba9\u65b0\u73a9\u5bb6\u4e0d\u77e5\u6240\u63aa\uff0c\u4f7f\u4ed6\u4eec\u66f4\u613f\u610f\u5c1d\u8bd5\u65b0\u6e38\u620f\u3002\u6b64\u5916\uff0c\u8fd9\u4e9b\u6e38\u620f\u6613\u4e8e\u968f\u65f6\u542f\u52a8\u548c\u505c\u6b62\uff0c\u8fd9\u4e0e\u73b0\u4ee3\u793e\u4f1a\u5feb\u8282\u594f\u7684\u751f\u6d3b\u65b9\u5f0f\u5b8c\u7f8e\u5951\u5408\uff0c\u56e0\u4e3a\u73b0\u4ee3\u793e\u4f1a\u7684\u4f11\u95f2\u65f6\u95f4\u662f\u788e\u7247\u5316\u7684\u3002\u8fd9\u79cd\u4e00\u81f4\u6027\u89e3\u91ca\u4e86\u4e3a\u4ec0\u4e48\u8d85\u4f11\u95f2\u6e38\u620f\u5728\u79fb\u52a8\u6e38\u620f\u5e02\u573a\u4e0a\u5360\u636e\u4e86\u5982\u6b64\u91cd\u8981\u548c\u6301\u4e45\u7684\u5730\u4f4d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Mobile_Gaming_The_Perfect_Platform\"><\/span>\u79fb\u52a8\u6e38\u620f\uff1a\u5b8c\u7f8e\u7684\u5e73\u53f0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Convenience_of_Mobile_Platforms\"><\/span>\u79fb\u52a8\u5e73\u53f0\u7684\u4fbf\u5229\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u79fb\u52a8\u5e73\u53f0\u5f7b\u5e95\u6539\u53d8\u4e86\u6211\u4eec\u83b7\u53d6\u548c\u73a9\u6e38\u620f\u7684\u65b9\u5f0f\u3002\u5b83\u4eec\u63d0\u4f9b\u4e86\u65e0\u4e0e\u4f26\u6bd4\u7684\u4fbf\u5229\uff0c\u8ba9\u4eba\u4eec\u80fd\u591f\u968f\u65f6\u968f\u5730\u53c2\u4e0e\u6e38\u620f\u6d3b\u52a8\u3002\u667a\u80fd\u624b\u673a\u7684\u666e\u53ca\u4f7f\u79fb\u52a8\u6e38\u620f\u6210\u4e3a\u4e00\u79cd\u65e0\u5904\u4e0d\u5728\u7684\u6d88\u9063\u65b9\u5f0f\uff0c\u6e38\u620f\u53ef\u4ee5\u6ee1\u8db3\u5404\u79cd\u5c42\u6b21\u7684\u53c2\u4e0e\u9700\u6c42--\u4ece\u82b1\u8d39\u6570\u5c0f\u65f6\u7684\u6e38\u620f\u73a9\u5bb6\u5230\u5728\u77ed\u6682\u7684\u95f2\u6687\u65f6\u95f4\u73a9\u6e38\u620f\u7684\u73a9\u5bb6\u3002\u79fb\u52a8\u8bbe\u5907\u7684\u89e6\u6478\u5c4f\u63d0\u4f9b\u4e86\u76f4\u89c2\u7684\u754c\u9762\uff0c\u975e\u5e38\u9002\u5408\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u7b80\u5355\u70b9\u51fb\u548c\u6ed1\u52a8\u673a\u5236\u3002\u6b64\u5916\uff0c\u667a\u80fd\u624b\u673a\u59cb\u7ec8\u4fdd\u6301\u8fde\u63a5\u7684\u7279\u6027\u4f7f\u5f97\u793e\u4ea4\u529f\u80fd\u548c\u591a\u4eba\u6e38\u620f\u529f\u80fd\u5f97\u4ee5\u65e0\u7f1d\u6574\u5408\uff0c\u5373\u4f7f\u662f\u5728\u8d85\u4f11\u95f2\u6e38\u620f\u4e2d\u4e5f\u662f\u5982\u6b64\u3002\u8fd9\u79cd\u8fde\u63a5\u6027\u8fd8\u6709\u5229\u4e8e\u5373\u65f6\u66f4\u65b0\u548c\u63d0\u4f9b\u65b0\u5185\u5bb9\uff0c\u786e\u4fdd\u73a9\u5bb6\u5b9a\u671f\u83b7\u5f97\u65b0\u7684\u6311\u6218\u548c\u7ee7\u7eed\u6e38\u620f\u7684\u7406\u7531\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Smartphone_Affordability_and_Accessibility\"><\/span>\u667a\u80fd\u624b\u673a\u7684\u53ef\u8d1f\u62c5\u6027\u548c\u53ef\u8bbf\u95ee\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u667a\u80fd\u624b\u673a\u7684\u7ecf\u6d4e\u6027\u548c\u53ef\u53ca\u6027\u5728\u63a8\u52a8\u79fb\u52a8\u6e38\u620f\u6210\u4e3a\u4e3b\u6d41\u65b9\u9762\u53d1\u6325\u4e86\u91cd\u8981\u4f5c\u7528\u3002\u968f\u7740\u667a\u80fd\u624b\u673a\u6210\u672c\u7684\u4e0d\u65ad\u964d\u4f4e\uff0c\u5168\u7403\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u80fd\u591f\u62e5\u6709\u8fd9\u4e9b\u8bbe\u5907\uff0c\u4ece\u800c\u6269\u5927\u4e86\u79fb\u52a8\u6e38\u620f\u7684\u6f5c\u5728\u5e02\u573a\u3002\u79fb\u52a8\u6e38\u620f\u7684\u666e\u53ca\u5e26\u6765\u4e86\u6e38\u620f\u7684\u6c11\u4e3b\u5316\uff0c\u56e0\u4e3a\u5404\u884c\u5404\u4e1a\u7684\u4eba\u90fd\u80fd\u4eab\u53d7\u5230\u6e38\u620f\u4f53\u9a8c\uff0c\u800c\u8fd9\u79cd\u4f53\u9a8c\u8fc7\u53bb\u4ec5\u9650\u4e8e\u90a3\u4e9b\u62e5\u6709\u4e13\u7528\u6e38\u620f\u673a\u6216\u4e2a\u4eba\u7535\u8111\u7684\u4eba\u3002\u5165\u95e8\u95e8\u69db\u4f4e\u7684\u8d85\u4f11\u95f2\u6e38\u620f\u5c24\u5176\u53d7\u76ca\u4e8e\u8fd9\u4e00\u8d8b\u52bf\u3002\u5b83\u4eec\u4e0d\u9700\u8981\u6700\u65b0\u7684\u786c\u4ef6\u5c31\u80fd\u6d41\u7545\u8fd0\u884c\uff0c\u8fd9\u610f\u5473\u7740\u5373\u4f7f\u662f <a href=\"https:\/\/blog.lebara.co.uk\/zh\/the-top-five-budget-smartphones-in-the-uk\/\">\u9884\u7b97<\/a> \u667a\u80fd\u624b\u673a\u53ef\u4ee5\u7528\u6765\u73a9\u6e38\u620f\uff0c\u4f7f\u66f4\u591a\u4eba\u53ef\u4ee5\u73a9\u5230\u8fd9\u4e9b\u6e38\u620f\u3002\u8fd9\u79cd\u5e7f\u6cdb\u7684\u53d7\u4f17\u4fc3\u6210\u4e86\u5de8\u5927\u7684\u4e0b\u8f7d\u91cf\u548c\u6d3b\u8dc3\u7528\u6237\uff0c\u5de9\u56fa\u4e86\u667a\u80fd\u624b\u673a\u6e38\u620f\u5728\u6e38\u620f\u4ea7\u4e1a\u4e2d\u7684\u91cd\u8981\u5730\u4f4d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Mobile_Game_Monetisation_Strategies\"><\/span>\u79fb\u52a8\u6e38\u620f\u8d27\u5e01\u5316\u6218\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8d27\u5e01\u5316\u662f\u79fb\u52a8\u6e38\u620f\u7684\u4e00\u4e2a\u91cd\u8981\u65b9\u9762\uff0c\u5f00\u53d1\u5546\u5df2\u7ecf\u5236\u5b9a\u4e86\u5404\u79cd\u7b56\u7565\u6765\u4ece\u6e38\u620f\u4e2d\u521b\u6536\u3002\u4e00\u79cd\u5e38\u89c1\u7684\u65b9\u6cd5\u662f\u514d\u8d39\u6a21\u5f0f\uff0c\u5373\u6e38\u620f\u514d\u8d39\uff0c\u4f46\u73a9\u5bb6\u53ef\u4ee5\u901a\u8fc7\u5e94\u7528\u5185\u8d2d\u4e70\u83b7\u5f97\u989d\u5916\u529f\u80fd\u3001\u865a\u62df\u7269\u54c1\u6216\u589e\u5f3a\u6e38\u620f\u4f53\u9a8c\u3002\u7279\u522b\u662f\u8d85\u4f11\u95f2\u6e38\u620f\uff0c\u901a\u5e38\u4f9d\u8d56\u5e7f\u544a\u4f5c\u4e3a\u4e3b\u8981\u6536\u5165\u6765\u6e90\u3002\u8fd9\u4e9b\u6e38\u620f\u4ee5\u4e0d\u5e72\u6270\u6e38\u620f\u4f53\u9a8c\u7684\u65b9\u5f0f\u6574\u5408\u5e7f\u544a\uff0c\u4f8b\u5982\u4e3a\u89c2\u770b\u89c6\u9891\u5e7f\u544a\u63d0\u4f9b\u5956\u52b1\u6216\u5728\u5173\u5361\u4e4b\u95f4\u663e\u793a\u6a2a\u5e45\u5e7f\u544a\u3002\u8fd9\u79cd\u6a21\u5f0f\u975e\u5e38\u7b26\u5408\u6e38\u620f\u7684\u4f11\u95f2\u6027\u8d28\uff0c\u56e0\u4e3a\u5982\u679c\u80fd\u514d\u8d39\u7ee7\u7eed\u73a9\u6e38\u620f\uff0c\u73a9\u5bb6\u4f1a\u66f4\u613f\u610f\u89c2\u770b\u5e7f\u544a\u3002\u6b64\u5916\uff0c\u4e00\u4e9b\u5f00\u53d1\u5546\u8fd8\u91c7\u7528\u6df7\u5408\u6a21\u5f0f\uff0c\u5c06\u5e94\u7528\u5185\u8d2d\u4e70\u548c\u5e7f\u544a\u7ed3\u5408\u8d77\u6765\uff0c\u4ee5\u5b9e\u73b0\u6536\u5165\u6700\u5927\u5316\uff0c\u540c\u65f6\u8ba9\u6240\u6709\u73a9\u5bb6\u90fd\u80fd\u73a9\u5230\u6e38\u620f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Analysing_the_Success_of_Hyper-Casual_Games\"><\/span>\u5206\u6790\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u6210\u529f\u4e4b\u9053<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"High_User_Retention_Rates\"><\/span>\u7528\u6237\u7559\u5b58\u7387\u9ad8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8d85\u4f11\u95f2\u6e38\u620f\u6210\u529f\u7684\u5173\u952e\u6307\u6807\u4e4b\u4e00\u662f\u5176\u8f83\u9ad8\u7684\u7528\u6237\u7559\u5b58\u7387\u3002\u8fd9\u4e9b\u6e38\u620f\u7684\u8bbe\u8ba1\u80fd\u591f\u8fc5\u901f\u5438\u5f15\u73a9\u5bb6\uff0c\u5e76\u901a\u8fc7\u6613\u5b66\u96be\u7cbe\u7684\u65b9\u5f0f\u8ba9\u4ed6\u4eec\u4fdd\u6301\u53c2\u4e0e\u5ea6\u3002\u7b80\u5355\u7684\u6e38\u620f\u73a9\u6cd5\u9f13\u52b1\u7528\u6237\u53cd\u590d\u8fd4\u56de\uff0c\u4ed6\u4eec\u5f80\u5f80\u662f\u4e3a\u4e86\u8d85\u8d8a\u81ea\u5df1\u6216\u670b\u53cb\u7684\u9ad8\u5206\u3002\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u6e38\u620f\u65f6\u95f4\u5f88\u77ed\uff0c\u8fd9\u610f\u5473\u7740\u73a9\u5bb6\u53ef\u4ee5\u5728\u4e00\u5929\u4e2d\u591a\u6b21\u53c2\u4e0e\u6e38\u620f\uff0c\u800c\u65e0\u9700\u6295\u5165\u5927\u91cf\u65f6\u95f4\uff0c\u8fd9\u5c31\u5bfc\u81f4\u4e86\u73a9\u5bb6\u4e0e\u5e94\u7528\u7a0b\u5e8f\u7684\u9891\u7e41\u4e92\u52a8\u3002\u5f00\u53d1\u8005\u901a\u8fc7\u5f15\u5165\u5b9a\u671f\u66f4\u65b0\u3001\u65b0\u5173\u5361\u548c\u6709\u65f6\u95f4\u9650\u5236\u7684\u6d3b\u52a8\uff0c\u8425\u9020\u4e00\u79cd\u7d27\u8feb\u611f\u548c\u65b0\u5947\u611f\uff0c\u4ece\u800c\u8fdb\u4e00\u6b65\u63d0\u9ad8\u73a9\u5bb6\u7684\u7559\u5b58\u7387\u3002\u8fd9\u79cd\u7b56\u7565\u53ef\u786e\u4fdd\u6e38\u620f\u4fdd\u6301\u65b0\u9c9c\u611f\uff0c\u4e0d\u65ad\u63d0\u4f9b\u65b0\u7684\u6311\u6218\uff0c\u4ece\u800c\u957f\u671f\u4fdd\u6301\u73a9\u5bb6\u7684\u5174\u8da3\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Ad-based_Revenue_Model\"><\/span>\u57fa\u4e8e\u5e7f\u544a\u7684\u6536\u5165\u6a21\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u57fa\u4e8e\u5e7f\u544a\u7684\u6536\u5165\u6a21\u5f0f\u662f\u8bb8\u591a\u8d85\u4f11\u95f2\u6e38\u620f\u53d6\u5f97\u7ecf\u6d4e\u6210\u529f\u7684\u6838\u5fc3\u3002\u7531\u4e8e\u8fd9\u4e9b\u6e38\u620f\u901a\u5e38\u53ef\u4ee5\u514d\u8d39\u4e0b\u8f7d\u548c\u73a9\uff0c\u56e0\u6b64\u5b83\u4eec\u5c06\u5e7f\u544a\u4f5c\u4e3a\u4e3b\u8981\u6536\u5165\u6765\u6e90\u3002\u8fd9\u79cd\u6a21\u5f0f\u5c24\u4e3a\u6709\u6548\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u8ba9\u5927\u91cf\u7528\u6237\u4eab\u53d7\u6e38\u620f\u800c\u65e0\u9700\u4efb\u4f55\u524d\u671f\u6210\u672c\uff0c\u8fd9\u53ef\u4ee5\u5bfc\u81f4\u75c5\u6bd2\u5f0f\u4f20\u64ad\u548c\u5927\u91cf\u5b89\u88c5\u3002\u8d85\u4f11\u95f2\u6e38\u620f\u4e2d\u7684\u5e7f\u544a\u901a\u5e38\u4e0d\u5f15\u4eba\u6ce8\u76ee\uff0c\u73a9\u5bb6\u53ef\u4ee5\u9009\u62e9\u89c2\u770b\u5e7f\u544a\u6765\u6362\u53d6\u6e38\u620f\u4e2d\u7684\u5956\u52b1\u6216\u989d\u5916\u7684\u751f\u547d\u503c\u3002\u8fd9\u79cd\u6709\u6fc0\u52b1\u6027\u7684\u5e7f\u544a\u89c2\u770b\u65b9\u5f0f\u65e2\u6709\u5229\u4e8e\u83b7\u5f97\u5956\u52b1\u7684\u73a9\u5bb6\uff0c\u4e5f\u6709\u5229\u4e8e\u4ece\u5e7f\u544a\u5370\u8c61\u548c\u70b9\u51fb\u4e2d\u8d5a\u53d6\u6536\u5165\u7684\u5f00\u53d1\u5546\u3002\u6b64\u5916\uff0c\u8fd9\u4e9b\u6e38\u620f\u7684\u73a9\u5bb6\u6570\u91cf\u591a\u3001\u53c2\u4e0e\u9891\u7e41\uff0c\u56e0\u6b64\u5e7f\u544a\u6d4f\u89c8\u91cf\u5927\uff0c\u5373\u4f7f\u5355\u4e2a\u7528\u6237\u6536\u5165\u4f4e\uff0c\u4e5f\u80fd\u4e3a\u5f00\u53d1\u5546\u5e26\u6765\u7a33\u5b9a\u7684\u6536\u5165\u6765\u6e90\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Game_Development_and_Time-to-Market\"><\/span>\u6e38\u620f\u5f00\u53d1\u548c\u4e0a\u5e02\u65f6\u95f4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8d85\u4f11\u95f2\u6e38\u620f\u6210\u529f\u7684\u4e00\u4e2a\u5173\u952e\u56e0\u7d20\u662f\u5176\u5f00\u53d1\u901f\u5ea6\u548c\u4e0a\u5e02\u65f6\u95f4\u3002\u4e0e\u9700\u8981\u6570\u5e74\u5f00\u53d1\u7684\u590d\u6742\u6e38\u620f\u4e0d\u540c\uff0c\u8d85\u4f11\u95f2\u6e38\u620f\u53ef\u4ee5\u5728\u6570\u5468\u6216\u6570\u6708\u5185\u5236\u4f5c\u5b8c\u6210\u3002\u8fd9\u79cd\u5feb\u901f\u7684\u5f00\u53d1\u5468\u671f\u4f7f\u5f00\u53d1\u5546\u80fd\u591f\u5bf9\u5e02\u573a\u8d8b\u52bf\u548c\u73a9\u5bb6\u53cd\u9988\u505a\u51fa\u5feb\u901f\u53cd\u5e94\uff0c\u53d1\u5e03\u4e0e\u6d88\u8d39\u8005\u5373\u65f6\u76f8\u5173\u7684\u6e38\u620f\u3002\u8f83\u77ed\u7684\u5f00\u53d1\u65f6\u95f4\u4e5f\u964d\u4f4e\u4e86\u8d22\u52a1\u98ce\u9669\uff0c\u4f7f\u5f00\u53d1\u5546\u80fd\u591f\u5728\u4e0d\u6295\u5165\u5927\u91cf\u8d44\u91d1\u7684\u60c5\u51b5\u4e0b\u5c1d\u8bd5\u4e0d\u540c\u7684\u6982\u5ff5\u548c\u6e38\u620f\u673a\u5236\u3002\u8fd9\u79cd\u751f\u4ea7\u548c\u53d1\u5e03\u7684\u7075\u6d3b\u6027\u610f\u5473\u7740\u5f00\u53d1\u5546\u53ef\u4ee5\u5728\u5e02\u573a\u4e0a\u6d4b\u8bd5\u591a\u6b3e\u6e38\u620f\uff0c\u4ece\u5b83\u4eec\u7684\u8868\u73b0\u4e2d\u5438\u53d6\u7ecf\u9a8c\u6559\u8bad\uff0c\u5e76\u76f8\u5e94\u5730\u5b8c\u5584\u81ea\u5df1\u7684\u7b56\u7565\u3002\u5bf9\u7b80\u7ea6\u8bbe\u8ba1\u548c\u76f4\u63a5\u6e38\u620f\u73a9\u6cd5\u7684\u5173\u6ce8\u4e0d\u4ec5\u5438\u5f15\u4e86\u73a9\u5bb6\uff0c\u8fd8\u7b80\u5316\u4e86\u5f00\u53d1\u6d41\u7a0b\uff0c\u4f7f\u5176\u80fd\u591f\u4ee5\u7b26\u5408\u79fb\u52a8\u6e38\u620f\u73a9\u5bb6\u4e0d\u65ad\u53d8\u5316\u7684\u559c\u597d\u7684\u901f\u5ea6\u5411\u5e02\u573a\u63a8\u51fa\u65b0\u6e38\u620f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Key_Players_in_the_Hyper-Casual_Games_Market\"><\/span>\u8d85\u4f11\u95f2\u6e38\u620f\u5e02\u573a\u7684\u4e3b\u8981\u53c2\u4e0e\u8005<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Significant_Contributors_to_the_Trend\"><\/span>\u8d8b\u52bf\u7684\u91cd\u8981\u4fc3\u6210\u56e0\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8d85\u4f11\u95f2\u6e38\u620f\u5e02\u573a\u662f\u7531\u4e00\u4e9b\u5173\u952e\u53c2\u4e0e\u8005\u5851\u9020\u7684\uff0c\u4ed6\u4eec\u7684\u8d21\u732e\u63a8\u52a8\u4e86\u8fd9\u4e00\u8d8b\u52bf\u7684\u53d1\u5c55\u3002Voodoo\u3001Ketchapp \u548c SayGames \u7b49\u5927\u578b\u79fb\u52a8\u6e38\u620f\u5de5\u4f5c\u5ba4\u56e0\u5176\u591a\u4ea7\u7684\u8d85\u4f11\u95f2\u6e38\u620f\u800c\u5907\u53d7\u77a9\u76ee\u3002\u8fd9\u4e9b\u516c\u53f8\u638c\u63e1\u4e86\u5feb\u901f\u5f00\u53d1\u5468\u671f\u7684\u827a\u672f\uff0c\u5e76\u5bf9\u5982\u4f55\u4f7f\u6e38\u620f\u4ee4\u4eba\u4e0a\u763e\u548c\u9002\u9500\u5bf9\u8def\u6709\u7740\u654f\u9510\u7684\u6d1e\u5bdf\u529b\u3002\u5b83\u4eec\u901a\u5e38\u91c7\u7528\u6570\u636e\u9a71\u52a8\u7684\u65b9\u6cd5\u6765\u4f18\u5316\u7528\u6237\u83b7\u53d6\u548c\u7559\u5b58\uff0c\u8fd9\u5e2e\u52a9\u5b83\u4eec\u51ed\u501f\u591a\u6b3e\u70ed\u95e8\u6e38\u620f\u5728\u4e0b\u8f7d\u6392\u884c\u699c\u4e0a\u72ec\u5360\u9ccc\u5934\u3002\u6b64\u5916\uff0c\u8fd9\u4e9b\u884c\u4e1a\u9886\u5bfc\u8005\u8fd8\u4e0e\u72ec\u7acb\u5f00\u53d1\u5546\u5efa\u7acb\u4e86\u6210\u529f\u7684\u5408\u4f5c\u5173\u7cfb\uff0c\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u8d44\u6e90\u548c\u5e73\u53f0\uff0c\u5c06\u4ed6\u4eec\u7684\u6e38\u620f\u521b\u610f\u53d8\u4e3a\u73b0\u5b9e\u3002\u901a\u8fc7\u5728\u8d85\u4f11\u95f2\u6e38\u620f\u9886\u57df\u57f9\u517b\u4eba\u624d\u548c\u9f13\u52b1\u521b\u65b0\uff0c\u8fd9\u4e9b\u91cd\u8981\u7684\u8d21\u732e\u8005\u5728\u666e\u53ca\u8be5\u7c7b\u578b\u6e38\u620f\u5e76\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u79fb\u52a8\u6e38\u620f\u9886\u57df\u4fdd\u6301\u5176\u53d1\u5c55\u52bf\u5934\u65b9\u9762\u53d1\u6325\u4e86\u5173\u952e\u4f5c\u7528\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Case_Study_Top_Hyper-Casual_Games\"><\/span>\u6848\u4f8b\u7814\u7a76\uff1a\u9876\u7ea7\u8d85\u4f11\u95f2\u6e38\u620f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4ed4\u7ec6\u7814\u7a76\u4e00\u4e0b\u8868\u73b0\u6700\u51fa\u8272\u7684\u8d85\u4f11\u95f2\u6e38\u620f\uff0c\u5c31\u4f1a\u53d1\u73b0\u5b83\u4eec\u6210\u529f\u7684\u5171\u540c\u70b9\u3002Flappy Bird\u300b\u56e0\u5176\u7b80\u5355\u800c\u5bcc\u6709\u6311\u6218\u6027\u7684\u673a\u5236\u800c\u5927\u53d7\u6b22\u8fce\uff0c\u5145\u5206\u4f53\u73b0\u4e86\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u75c5\u6bd2\u5f0f\u4f20\u64ad\u6f5c\u529b\u3002\u53e6\u4e00\u6b3e\u70ed\u95e8\u6e38\u620f Voodoo \u7684\u300aHelix Jump\u300b\u4ee5\u5176\u4ee4\u4eba\u7740\u8ff7\u7684\u52a8\u4f5c\u548c\u7b80\u5355\u6613\u61c2\u7684\u73a9\u6cd5\u5438\u5f15\u4e86\u73a9\u5bb6\u3002Crossy 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href=\"https:\/\/blog.lebara.co.uk\/zh\/the-rise-of-hyper-casual-games-a-trend-in-mobile-gaming\/\">\u66f4\u591a\u4fe1\u606f<\/a><\/div>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-1178","post","type-post","status-publish","format-standard","hentry","category-phones","clearfix",false],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.lebara.co.uk\/zh\/wp-json\/wp\/v2\/posts\/1178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lebara.co.uk\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lebara.co.uk\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/zh\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/zh\/wp-json\/wp\/v2\/comments?post=1178"}],"version-history":[{"count":1,"href":"https:\/\/blog.lebara.co.uk\/zh\/wp-json\/wp\/v2\/posts\/1178\/revisions"}],"predecessor-version":[{"id":1198,"href":"https:\/\/blog.lebara.co.uk\/zh\/wp-json\/wp\/v2\/posts\/1178\/revisions\/1198"}],"wp:attachment":[{"href":"https:\/\/blog.lebara.co.uk\/zh\/wp-json\/wp\/v2\/media?parent=1178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/zh\/wp-json\/wp\/v2\/categories?post=1178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/zh\/wp-json\/wp\/v2\/tags?post=1178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}