{"id":2329,"date":"2024-10-25T05:22:12","date_gmt":"2024-10-25T04:22:12","guid":{"rendered":"https:\/\/blog.lebara.co.uk\/?p=2329"},"modified":"2024-11-04T05:34:33","modified_gmt":"2024-11-04T05:34:33","slug":"the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024","status":"publish","type":"post","link":"https:\/\/blog.lebara.co.uk\/ro\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/","title":{"rendered":"Evolu\u021bia pl\u0103\u021bilor mobile \u00een Regatul Unit: Ce urmeaz\u0103 \u00een 2024"},"content":{"rendered":"<p>Pl\u0103\u021bile mobile au transformat \u00een mod constant modul \u00een care sunt efectuate tranzac\u021biile \u00een Regatul Unit, f\u0103c\u00e2nd achizi\u021biile mai rapide \u0219i mai convenabile at\u00e2t pentru consumatori, c\u00e2t \u0219i pentru \u00eentreprinderi. \u00cen perspectiva anului 2024, peisajul pl\u0103\u021bilor mobile este preg\u0103tit s\u0103 evolueze \u00een continuare, ca urmare a progreselor tehnologice \u0219i a schimb\u0103rii a\u0219tept\u0103rilor consumatorilor. De la integrarea autentific\u0103rii biometrice la apari\u021bia portofelelor digitale, aceste evolu\u021bii promit s\u0103 sporeasc\u0103 securitatea \u0219i s\u0103 simplifice experien\u021ba utilizatorului. \u00cen cadrul acestei discu\u021bii, vom explora evolu\u021biile anticipate ale <a href=\"https:\/\/blog.lebara.co.uk\/ro\/the-latest-trends-in-mobile-phone-technology\/\">tendin\u021be<\/a> \u0219i inova\u021biile \u00een domeniul pl\u0103\u021bilor mobile, care vor contura viitorul tranzac\u021biilor financiare \u00een Regatul Unit. Fi\u021bi al\u0103turi de noi pentru a afla ce ne a\u0219teapt\u0103 \u00een acest sector dinamic.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Tabelul de con\u021binut\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.lebara.co.uk\/ro\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#Rise_of_Mobile_Payments\" >Cre\u0219terea pl\u0103\u021bilor mobile<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.lebara.co.uk\/ro\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#Historical_Context_and_Growth\" >Context istoric \u0219i cre\u0219tere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.lebara.co.uk\/ro\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#Key_Players_in_the_Market\" >Principalii juc\u0103tori de pe pia\u021b\u0103<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.lebara.co.uk\/ro\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#Innovations_on_the_Horizon\" >Inova\u021bii la orizont<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.lebara.co.uk\/ro\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#Contactless_Payment_Advancements\" >Avansuri \u00een domeniul pl\u0103\u021bilor f\u0103r\u0103 contact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.lebara.co.uk\/ro\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#Biometric_Authentication_Trends\" >Tendin\u021be \u00een autentificarea biometric\u0103<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.lebara.co.uk\/ro\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#Regulatory_Changes_and_Impacts\" >Modific\u0103ri ale reglement\u0103rilor \u0219i impacturi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.lebara.co.uk\/ro\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#UK_Government_Policies\" >Politicile guvernului britanic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.lebara.co.uk\/ro\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#Consumer_Privacy_Concerns\" >Preocup\u0103ri legate de confiden\u021bialitatea consumatorilor<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Rise_of_Mobile_Payments\"><\/span>Cre\u0219terea pl\u0103\u021bilor mobile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Historical_Context_and_Growth\"><\/span>Context istoric \u0219i cre\u0219tere<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pl\u0103\u021bile mobile \u00een Regatul Unit au cunoscut o evolu\u021bie semnificativ\u0103 \u00een ultimul deceniu. Ini\u021bial, peisajul a fost dominat de metodele bancare tradi\u021bionale \u0219i de tranzac\u021biile \u00een numerar. Cu toate acestea, odat\u0103 cu apari\u021bia smartphone-urilor \u0219i dezvoltarea rapid\u0103 a tehnologiei mobile, consumatorii au \u00eenceput s\u0103 solicite modalit\u0103\u021bi mai convenabile \u0219i mai sigure de efectuare a tranzac\u021biilor. Introducerea tehnologiei Near Field Communication (<a href=\"https:\/\/blog.lebara.co.uk\/ro\/unlocking-the-potential-of-nfc-technology-a-guide-for-businesses\/\">NFC<\/a>) a permis efectuarea de pl\u0103\u021bi f\u0103r\u0103 contact, care au c\u00e2\u0219tigat rapid popularitate. Adep\u021bii timpurii, cum ar fi <a href=\"https:\/\/blog.lebara.co.uk\/ro\/a-guide-to-the-top-iphones-for-business-and-pleasure\/\">Apple<\/a> Pay \u0219i Google Wallet au accelerat \u0219i mai mult aceast\u0103 schimbare, oferind utilizatorilor experien\u021be de plat\u0103 f\u0103r\u0103 \u00eentreruperi. Pandemia COVID-19 a jucat, de asemenea, un rol crucial, determin\u00e2nd mai mul\u021bi consumatori \u0219i \u00eentreprinderi s\u0103 adopte metode de plat\u0103 digitale. Ca urmare, pl\u0103\u021bile mobile au \u00eenregistrat o cre\u0219tere exponen\u021bial\u0103, Regatul Unit devenind una dintre pie\u021bele de v\u00e2rf din Europa. \u00cen prezent, acestea nu sunt doar o comoditate, ci \u0219i o necesitate, reflect\u00e2nd schimbarea comportamentelor consumatorilor \u0219i progresele tehnologice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Key_Players_in_the_Market\"><\/span>Principalii juc\u0103tori de pe pia\u021b\u0103<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sectorul pl\u0103\u021bilor mobile din Regatul Unit este modelat de mai mul\u021bi actori-cheie care au impulsionat inovarea \u0219i adoptarea. \u00cen frunte se afl\u0103 gigan\u021bi tehnologici precum Apple, cu serviciul s\u0103u Apple Pay, \u0219i Google, prin Google Pay. Aceste platforme au devenit nume cunoscute prin oferirea de solu\u021bii de plat\u0103 sigure \u0219i u\u0219or de utilizat. \u00centre timp, <a href=\"https:\/\/blog.lebara.co.uk\/ro\/a-guide-to-the-best-budget-samsung-phones\/\">Samsung<\/a> Pay ofer\u0103 o alt\u0103 alternativ\u0103, valorific\u00e2nd penetrarea sa extins\u0103 pe pia\u021b\u0103. Pe l\u00e2ng\u0103 companiile de tehnologie, institu\u021biile financiare majore au intrat \u0219i ele \u00een spa\u021biul pl\u0103\u021bilor mobile. B\u0103ncile tradi\u021bionale, precum Barclays \u0219i HSBC, \u0219i-au lansat propriile portofele \u0219i aplica\u021bii digitale, cu scopul de a-\u0219i p\u0103stra baza de clien\u021bi pe fondul cre\u0219terii concuren\u021bei. \u00cen plus, companii fintech precum Revolut \u0219i Monzo au perturbat pia\u021ba cu abord\u0103rile lor orientate c\u0103tre mobil, atr\u0103g\u00e2nd utilizatori tineri care caut\u0103 experien\u021be bancare f\u0103r\u0103 \u00eentreruperi. Ace\u0219ti juc\u0103tori \u00ee\u0219i evolueaz\u0103 \u00een mod constant serviciile, \u00eencorpor\u00e2nd caracteristici precum recompensele de fidelitate \u0219i integrarea cu alte servicii financiare, asigur\u00e2ndu-\u0219i relevan\u021ba \u0219i atractivitatea continue pe o pia\u021b\u0103 \u00een schimbare rapid\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Innovations_on_the_Horizon\"><\/span>Inova\u021bii la orizont<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Contactless_Payment_Advancements\"><\/span>Avansuri \u00een domeniul pl\u0103\u021bilor f\u0103r\u0103 contact<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pl\u0103\u021bile f\u0103r\u0103 contact vor \u00eenregistra progrese semnificative pe m\u0103sur\u0103 ce ne apropiem de 2024. Se preconizeaz\u0103 c\u0103 limita actual\u0103 pentru tranzac\u021biile f\u0103r\u0103 contact din Regatul Unit va cre\u0219te, permi\u021b\u00e2nd un confort sporit \u0219i achizi\u021bii de valoare mai mare f\u0103r\u0103 a fi necesar\u0103 introducerea codului PIN. Aceast\u0103 schimbare va fi probabil \u00eenso\u021bit\u0103 de \u00eembun\u0103t\u0103\u021biri ale m\u0103surilor de securitate pentru a proteja consumatorii \u00eempotriva fraudei. Se preconizeaz\u0103 c\u0103 integrarea autentific\u0103rii biometrice, cum ar fi recunoa\u0219terea amprentelor digitale sau facial\u0103, va deveni mai r\u0103sp\u00e2ndit\u0103, oferind un nivel suplimentar de securitate. \u00cen plus, tehnologia portabil\u0103 devine un mijloc din ce \u00een ce mai popular pentru pl\u0103\u021bile f\u0103r\u0103 contact. Dispozitive precum ceasurile inteligente \u0219i br\u0103\u021b\u0103rile de fitness sunt echipate cu func\u021bii de plat\u0103, permi\u021b\u00e2nd utilizatorilor s\u0103 efectueze tranzac\u021bii cu o simpl\u0103 mi\u0219care a \u00eencheieturii m\u00e2inii. Aceste progrese sunt sus\u021binute \u0219i de \u00eembun\u0103t\u0103\u021biri ale tehnologiei NFC, care asigur\u0103 conexiuni mai rapide \u0219i mai fiabile \u00eentre dispozitive \u0219i terminalele de plat\u0103. Pe m\u0103sur\u0103 ce aceste inova\u021bii se dezvolt\u0103, ele promit s\u0103 fac\u0103 pl\u0103\u021bile f\u0103r\u0103 contact \u0219i mai transparente \u0219i mai sigure pentru utilizatori.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Biometric_Authentication_Trends\"><\/span>Tendin\u021be \u00een autentificarea biometric\u0103<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Autentificarea biometric\u0103 este pe cale s\u0103 devin\u0103 o caracteristic\u0103 central\u0103 a metodelor de plat\u0103 mobile, oferind securitate \u0219i confort sporite. Pe m\u0103sur\u0103 ce tehnologia din spatele biometriei se maturizeaz\u0103, se a\u0219teapt\u0103 ca tot mai multe \u00eentreprinderi \u0219i consumatori s\u0103 o adopte. Scanarea amprentelor digitale \u0219i recunoa\u0219terea facial\u0103 sunt \u00een prezent cele mai comune forme, frecvent integrate \u00een smartphone-uri \u0219i alte dispozitive personale. Aceste metode ofer\u0103 o alternativ\u0103 rapid\u0103 \u0219i sigur\u0103 la parolele \u0219i codurile PIN tradi\u021bionale, reduc\u00e2nd riscul de acces neautorizat. \u00cen viitor, se \u00eentrev\u0103d progrese \u00een recunoa\u0219terea vocii \u0219i chiar \u00een biometria comportamental\u0103, care analizeaz\u0103 tiparele unice ale utilizatorilor, cum ar fi ritmul de tastare. Aceast\u0103 diversificare a metodelor de autentificare nu numai c\u0103 spore\u0219te securitatea, dar \u00eembun\u0103t\u0103\u021be\u0219te \u0219i experien\u021ba utilizatorului prin oferirea de op\u021biuni multiple adaptate preferin\u021belor individuale. Pe m\u0103sur\u0103 ce aceste tehnologii devin mai sofisticate, este probabil ca ele s\u0103 fie acceptate pe scar\u0103 larg\u0103 \u00een diverse sectoare, \u00eencorpor\u00e2nd \u00een continuare biometria \u00een tranzac\u021biile financiare zilnice ale consumatorilor britanici. Aceast\u0103 tendin\u021b\u0103 semnific\u0103 o evolu\u021bie c\u0103tre solu\u021bii de plat\u0103 mai personalizate \u0219i mai sigure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Regulatory_Changes_and_Impacts\"><\/span>Modific\u0103ri ale reglement\u0103rilor \u0219i impacturi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"UK_Government_Policies\"><\/span>Politicile guvernului britanic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Guvernul britanic joac\u0103 un rol crucial \u00een modelarea peisajului pl\u0103\u021bilor mobile prin politicile sale de reglementare. \u00cen ultimii ani, guvernul \u0219i-a ar\u0103tat angajamentul de a promova inovarea, asigur\u00e2nd \u00een acela\u0219i timp protec\u021bia consumatorilor. Principalele cadre de reglementare, cum ar fi Regulamentul privind serviciile de plat\u0103 \u0219i Regulamentul general privind protec\u021bia datelor (GDPR), au avut un rol esen\u021bial \u00een stabilirea standardelor pentru datele <a href=\"https:\/\/blog.lebara.co.uk\/ro\/what-is-the-ios-privacy-report-on-iphone\/\">confiden\u021bialitate<\/a> \u0219i securitatea \u00een tranzac\u021biile digitale. Pe m\u0103sur\u0103 ce pl\u0103\u021bile mobile evolueaz\u0103, se a\u0219teapt\u0103 ca guvernul s\u0103 introduc\u0103 noi m\u0103suri care s\u0103 \u00eencurajeze concuren\u021ba loial\u0103 \u0219i s\u0103 abordeze noile provoc\u0103ri, cum ar fi amenin\u021b\u0103rile la adresa securit\u0103\u021bii cibernetice. \u00cen plus, ini\u021biative precum Open Banking promoveaz\u0103 o mai mare transparen\u021b\u0103 \u0219i controlul consumatorilor asupra datelor financiare, permi\u021b\u00e2nd servicii mai personalizate. Accentul pus de guvern pe crearea unui mediu sigur, dar competitiv, asigur\u0103 faptul c\u0103 at\u00e2t consumatorii, c\u00e2t \u0219i \u00eentreprinderile pot beneficia de progresele \u00eenregistrate \u00een domeniul tehnologiilor de plat\u0103 mobil\u0103. Aceste politici vor continua s\u0103 influen\u021beze direc\u021bia sectorului, echilibr\u00e2nd inovarea cu necesitatea unei supravegheri solide a reglement\u0103rilor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Consumer_Privacy_Concerns\"><\/span>Preocup\u0103ri legate de confiden\u021bialitatea consumatorilor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pe m\u0103sur\u0103 ce pl\u0103\u021bile mobile devin din ce \u00een ce mai r\u0103sp\u00e2ndite, preocup\u0103rile legate de via\u021ba privat\u0103 a consumatorilor cap\u0103t\u0103 amploare. Odat\u0103 cu cre\u0219terea dependen\u021bei de tranzac\u021biile digitale, consumatorii devin mai con\u0219tien\u021bi de modul \u00een care datele lor personale \u0219i financiare sunt colectate, stocate \u0219i utilizate. Aceste preocup\u0103ri sunt amplificate de bre\u0219ele de date foarte mediatizate \u0219i de poten\u021biala utilizare abuziv\u0103 a informa\u021biilor sensibile. Ca r\u0103spuns, consumatorii solicit\u0103 o mai mare transparen\u021b\u0103 din partea furnizorilor de servicii \u00een ceea ce prive\u0219te practicile lor \u00een materie de date. Aceast\u0103 schimbare \u00een atitudinea consumatorilor a determinat \u00eentreprinderile s\u0103 acorde prioritate confiden\u021bialit\u0103\u021bii \u0219i s\u0103 pun\u0103 \u00een aplicare m\u0103suri mai stricte de protec\u021bie a datelor. Regulamente precum Regulamentul general privind protec\u021bia datelor (GDPR) impun \u00eentreprinderilor s\u0103 ob\u021bin\u0103 consim\u021b\u0103m\u00e2ntul explicit al utilizatorilor \u0219i s\u0103 furnizeze informa\u021bii clare privind utilizarea datelor. \u00cen ciuda acestor m\u0103suri, r\u0103m\u00e2n provoc\u0103ri, cum ar fi asigurarea unei protec\u021bii adecvate a datelor \u00eempotriva amenin\u021b\u0103rilor cibernetice sofisticate. Pe m\u0103sur\u0103 ce peisajul pl\u0103\u021bilor mobile evolueaz\u0103, solu\u021bionarea problemelor legate de confiden\u021bialitate va fi esen\u021bial\u0103 pentru men\u021binerea \u00eencrederii consumatorilor \u0219i \u00eencurajarea adopt\u0103rii \u00een continuare a metodelor de plat\u0103 digitale. Acest dialog permanent \u00eentre consumatori, \u00eentreprinderi \u0219i autorit\u0103\u021bile de reglementare va contura viitorul confiden\u021bialit\u0103\u021bii \u00een cadrul pl\u0103\u021bilor mobile.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pl\u0103\u021bile mobile au transformat \u00een mod constant modul \u00een care sunt efectuate tranzac\u021biile \u00een Regatul Unit, f\u0103c\u00e2nd achizi\u021biile mai rapide \u0219i mai convenabile at\u00e2t pentru consumatori, c\u00e2t \u0219i pentru \u00eentreprinderi. \u00cen perspectiva anului 2024, peisajul pl\u0103\u021bilor mobile este preg\u0103tit pentru o evolu\u021bie ulterioar\u0103, determinat\u0103 de progresele tehnologice \u0219i de schimbarea a\u0219tept\u0103rilor consumatorilor. De la integrarea autentific\u0103rii biometrice la...<\/p>\n<div><a class=\"read-more button-link\" href=\"https:\/\/blog.lebara.co.uk\/ro\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/\">Cite\u0219te mai mult<\/a><\/div>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-2329","post","type-post","status-publish","format-standard","hentry","category-lebara-news","clearfix",false],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.lebara.co.uk\/ro\/wp-json\/wp\/v2\/posts\/2329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lebara.co.uk\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lebara.co.uk\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/ro\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/ro\/wp-json\/wp\/v2\/comments?post=2329"}],"version-history":[{"count":1,"href":"https:\/\/blog.lebara.co.uk\/ro\/wp-json\/wp\/v2\/posts\/2329\/revisions"}],"predecessor-version":[{"id":2368,"href":"https:\/\/blog.lebara.co.uk\/ro\/wp-json\/wp\/v2\/posts\/2329\/revisions\/2368"}],"wp:attachment":[{"href":"https:\/\/blog.lebara.co.uk\/ro\/wp-json\/wp\/v2\/media?parent=2329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/ro\/wp-json\/wp\/v2\/categories?post=2329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/ro\/wp-json\/wp\/v2\/tags?post=2329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}