{"id":736,"date":"2023-08-09T16:12:00","date_gmt":"2023-08-09T15:12:00","guid":{"rendered":"https:\/\/mobile.lebara.com\/gb\/en\/blog\/?p=736"},"modified":"2023-08-23T16:32:57","modified_gmt":"2023-08-23T15:32:57","slug":"does-sony-ericsson-still-make-phones","status":"publish","type":"post","link":"https:\/\/blog.lebara.co.uk\/lt\/does-sony-ericsson-still-make-phones\/","title":{"rendered":"Ar \"Sony Ericsson\" vis dar gamina telefonus?"},"content":{"rendered":"<p>Vienas i\u0161 da\u017eniausi\u0173 klausim\u0173 apie <a href=\"https:\/\/blog.lebara.co.uk\/lt\/the-top-6-sony-phones\/\">\"Sony\"<\/a> \"Ericsson\" mobilieji telefonai yra susij\u0119 su tuo, ar bendrov\u0117 vis dar gamina telefonus, ar ne. Atsakymas i\u0161 tikr\u0173j\u0173 yra sud\u0117tingesnis nei paprastas \"taip\" ar \"ne\". Jei jums \u012fdomu, kod\u0117l taip yra, tuomet toliau pateikiamos pastraipos bus gana \u012fdomios.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Perjungti turinio lentel\u0119\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Perjungti<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.lebara.co.uk\/lt\/does-sony-ericsson-still-make-phones\/#What_Happened_to_Sony_Ericsson_Phones\" >Kas nutiko \"Sony Ericsson\" telefonams?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.lebara.co.uk\/lt\/does-sony-ericsson-still-make-phones\/#Is_there_a_Sony_Ericsson_Xperia_Phone\" >Ar yra \"Sony Ericsson Xperia\" telefonas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.lebara.co.uk\/lt\/does-sony-ericsson-still-make-phones\/#After_the_Sony_Ericsson_Mobile_Split_What_About_Sony_Xperia_Smartphones\" >Po \"Sony Ericsson Mobile Split\": K\u0105 daryti su \"Sony Xperia\" i\u0161maniaisiais telefonais?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.lebara.co.uk\/lt\/does-sony-ericsson-still-make-phones\/#Sony_Mobile_Fails_Without_Sony_Ericsson_What_Happened_To_Sony_Xperia\" >\"Sony Mobile\" \u017elunga be \"Sony Ericsson\": kas nutiko \"Sony Xperia\"?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.lebara.co.uk\/lt\/does-sony-ericsson-still-make-phones\/#A_Future_Without_Sony_Ericsson_Phones_Does_Sony_Still_Manufacture_Smartphones\" >Ateitis be \"Sony Ericsson\" telefon\u0173: Ar \"Sony\" vis dar gamina i\u0161maniuosius telefonus?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Happened_to_Sony_Ericsson_Phones\"><\/span>Kas nutiko \"Sony Ericsson\" telefonams?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Paskutinis telefonas, i\u0161leistas su \"Sony Ericsson\" prek\u0117s \u017eenklu, buvo i\u0161leistas 2011-2012 m. Tod\u0117l techni\u0161kai teisinga b\u016bt\u0173 teigti, kad \"Sony Ericsson\" telefonai yra praeitis, nes pats prek\u0117s \u017eenklas nustojo egzistuoti daugiau nei prie\u0161 de\u0161imtmet\u012f. Ta\u010diau tai neatspindi viso vaizdo.<\/p>\n\n\n\n<p>Japonijos bendrov\u0117s \"Sony\" ir \u0160vedijos bendrov\u0117s \"Ericsson\" partneryst\u0117 prasid\u0117jo dar 2001 m. ir truko ma\u017edaug 11 met\u0173, ta\u010diau jos rezultatai buvo nevienareik\u0161miai. Ta\u010diau 2011 m. spalio m\u0117n. \"Sony\" nusprend\u0117 \u012fsigyti vis\u0105 \"Sony Ericsson Mobile\" prek\u0117s \u017eenkl\u0105 u\u017e 1,05 mlrd. eur\u0173, o sandoris baigtas 2012 m. vasario m\u0117n.<\/p>\n\n\n\n<p>Atkreipkite d\u0117mes\u012f, kad \"Sony Ericsson\" vis dar yra \"Ericsson\", ta\u010diau prek\u0117s \u017eenklo \"Sony Ericsson Mobile Incorporated\" neb\u0117ra. Dabar \"Ericsson\" tenkina tik \u012fmoni\u0173 lygio, B2B telekomunikacij\u0173 ir IT reikalavimus. Kita vertus, \"Sony\" \u012fsigijo beveik vis\u0105 komand\u0105, visus i\u0161teklius ir turt\u0105, kurie buvo naudojami sen\u0173j\u0173 \"Sony Ericsson\" telefon\u0173 gamybai.<\/p>\n\n\n\n<p>Kaip visi \u017einome, \"Sony\" nepasitrauk\u0117 i\u0161 i\u0161mani\u0173j\u0173 telefon\u0173 rinkos, kuri tuo metu jau klest\u0117jo. Tod\u0117l \"Sony Ericsson\" telefonus vis dar gamino ta pati komanda, ta\u010diau nuo 2012 m. \"Ericsson\" bendrov\u0117 ir jos logotipas liko praeityje. Vietoj to \"Sony Ericsson\" tapo \"Sony Xperia\".<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_there_a_Sony_Ericsson_Xperia_Phone\"><\/span>Ar yra \"Sony Ericsson Xperia\" telefonas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\"Sony Ericsson\" buvo pervadintas \u012f \"Sony Xperia\", ta\u010diau tai da\u017enas painiavos ta\u0161kas. Kitaip nei \"Ericsson\" \"Sony Ericsson\" pavadinime, \"Xperia\" yra tik prek\u0117s \u017eenklas \"Sony Xperia\", o ne atskira bendrov\u0117, su kuria \"Sony\" bendradarbiavo po padalijimo. Tod\u0117l \u0161iandien n\u0117ra \"Sony Ericsson Xperia\" telefono. Ta\u010diau nuo 2008 iki 2011 m. buvo i\u0161leista keletas toki\u0173 telefon\u0173. \"Sony Ericsson Xperia\" telefon\u0173 neb\u0117ra, nes \"Sony\" i\u0161saugojo prek\u0117s \u017eenkl\u0105, bet ne partner\u012f.<\/p>\n\n\n\n<p>Galite teigti, kad dauguma tos pa\u010dios komandos nari\u0173 vis dar dirbo prie \"Sony Xperia\" i\u0161mani\u0173j\u0173 telefon\u0173, kai \"Sony Ericsson Xperia\" pirm\u0105 kart\u0105 tapo \"Sony Xperia\", ir daugeliu at\u017evilgi\u0173 b\u016btum\u0117te teis\u016bs. I\u0161 prad\u017ei\u0173 pirmieji \"Sony Xperia\" i\u0161manieji telefonai tur\u0117jo nema\u017eai pana\u0161um\u0173 su anks\u010diau i\u0161leistais \"Sony Ericsson Xperia\" telefonais, nes prie dizaino ir programin\u0117s \u012frangos dirbo ta pati komanda net ir po padalijimo.<\/p>\n\n\n\n<p>Ta\u010diau \"Sony Xperia\" prek\u0117s \u017eenklas taip ir nei\u0161populiar\u0117jo taip, kaip \"Sony Ericsson Xperia\" prek\u0117s \u017eenklas. D\u0117l to labai nedaug \u017emoni\u0173 suprato, kad i\u0161 prad\u017ei\u0173 \u012fvyko skilimas. Remiantis t\u0173 pirm\u0173j\u0173 dien\u0173 paie\u0161kos sistem\u0173 duomenimis, daugumoje su \"Sony\" telefonais susijusi\u0173 paie\u0161k\u0173 buvo rakta\u017eod\u017eiai \"Sony Ericsson\", \"Sony Ericsson\" telefonai, o v\u0117liau - \"Sony Ericsson Xperia\" modeli\u0173 pavadinimai.<\/p>\n\n\n\n<p>Net ir 2023 m. milijonai \u017emoni\u0173 vis dar ie\u0161ko \"Sony Ericsson Xperia\" i\u0161mani\u0173j\u0173 telefon\u0173, nes \"Sony Ericsson\" prek\u0117s \u017eenklas dar anais laikais buvo tap\u0119s kultiniu. Apklausos rodo, kad \u017emon\u0117s, susid\u016br\u0119 su \"Sony Ericsson\" prek\u0117s \u017eenklu 2000-aisiais, vis dar s\u0105moningai ir (arba) pas\u0105moningai laiko j\u012f egzistuojan\u010diu prek\u0117s \u017eenklu.<\/p>\n\n\n\n<p>Nors \"Sony Ericsson Xperia\" i\u0161mani\u0173j\u0173 telefon\u0173, deja, neb\u0117ra, \"Sony Ericsson\" kaip raktinio \u017eod\u017eio populiarumas net ir \u0161iandien liudija apie did\u017eiul\u0119 \u0161io prek\u0117s \u017eenklo \u012ftak\u0105 \u017emoni\u0173 s\u0105mon\u0117je. Prisimindami senuosius \"Sony Ericsson\" ir \"Sony Ericsson Xperia\" telefonus, pateikiame populiariausius ir s\u0117kmingiausius \"Sony Ericsson\" i\u0161maniuosius telefonus i\u0161 sen\u0173 laik\u0173:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\"Sony Ericsson\" K-750 ir K-850<\/li><li>\"Sony Ericsson\" P-800 ir P-900<\/li><li>\"Sony Ericsson Xperia X1\" ir X10<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"After_the_Sony_Ericsson_Mobile_Split_What_About_Sony_Xperia_Smartphones\"><\/span>Po \"Sony Ericsson Mobile Split\": K\u0105 daryti su \"Sony Xperia\" i\u0161maniaisiais telefonais?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nors artimiausiu metu kito \"Sony Ericsson Xperia\" telefono nebebus, per ateinant\u012f de\u0161imtmet\u012f Japonijos technologij\u0173 mil\u017ein\u0117 i\u0161leido daugyb\u0119 \"Sony Xperia\" mobili\u0173j\u0173 telefon\u0173. Vieni populiariausi\u0173 \"Sony Xperia\" telefon\u0173, kurie kada nors buvo i\u0161leisti su \"Sony Xperia\", o ne \"Sony Ericsson Xperia\" prek\u0117s \u017eenklu, yra \u0161ie:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\"Sony Xperia Z1\" (2013 m.)<\/li><li>\"Sony Xperia Z3\" (2014 m.)<\/li><li>\"Sony Xperia Z5\" (2015 m.)<\/li><li>\"Sony Xperia X\" ir XZ (2016 m.)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sony_Mobile_Fails_Without_Sony_Ericsson_What_Happened_To_Sony_Xperia\"><\/span>\"Sony Mobile\" \u017elunga be \"Sony Ericsson\": kas nutiko \"Sony Xperia\"?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\"Sony Xperia\" prekinis \u017eenklas nieko nepadar\u0117 \"Sony Mobile\", o atsiskyrimas nuo \"Ericsson\" pasirod\u0117 es\u0105s blogiausias galimas \"Sony\" sprendimas. Nors vien tik d\u0117l atsiskyrimo negalima kaltinti \"Sony\" nesugeb\u0117jimo pasinaudoti visame pasaulyje augan\u010diu i\u0161mani\u0173j\u0173 telefon\u0173 verslu, neabejotinai svarbiausia prie\u017eastis buvo \"Sony Ericsson\" prek\u0117s \u017eenklo pabaiga.<\/p>\n\n\n\n<p>\"Sony\" nusprend\u0117 galutinai suma\u017einti savo nuostolius ir 2021 m. nutraukti \"Xperia\" prek\u0117s \u017eenklo naudojim\u0105, u\u017efiksavusi rekordi\u0161kai ma\u017e\u0105 pasaulini\u0173 pardavim\u0173 skai\u010di\u0173 - vos 2,9 mln. vienet\u0173. Kad suprastum\u0117te kontekst\u0105, atkreipkite d\u0117mes\u012f \u012f tai, kad \"Sony\" nusprend\u0117 i\u0161siskirti su \"Ericsson\" po to, kai buvo u\u017efiksuotas rekordi\u0161kai ma\u017eas \"Sony Ericsson\" prek\u0117s \u017eenklo pardavim\u0173 skai\u010dius - 12,9 mln. vienet\u0173. Tai 10 mln. vienet\u0173 daugiau, parduot\u0173 visame pasaulyje tuo metu, kai pasaulin\u0117 i\u0161mani\u0173j\u0173 telefon\u0173 rinka toli gra\u017eu nebuvo tokia didel\u0117 kaip dabar.<\/p>\n\n\n\n<p>Kad tur\u0117tum\u0117te dar geresn\u012f kontekst\u0105, turime palyginti geriausius \"Sony Ericsson\" pardavimus su geriausiais \"Sony Xperia\" pardavimais. 2007-2008 finansiniais metais pasaulyje parduota 103,9 mln. \"Sony Ericsson\" mobili\u0173j\u0173 telefon\u0173. Po padalijimo \"Sony\" pavyko parduoti 39,1 mln. vienet\u0173 per dvejus i\u0161 eil\u0117s 2013-2015 fiskalinius metus. Tai rei\u0161kia, kad per vienus fiskalinius metus \"Sony Ericsson\" telefon\u0173 parduota 25,7 mln. daugiau nei \"Sony Mobiles\" pavyko parduoti per dvejus geriausius savo fiskalinius metus kartu sud\u0117jus!<\/p>\n\n\n\n<p>Daugiau nei de\u0161imtmet\u012f patyrusi i\u0161mani\u0173j\u0173 telefon\u0173 verslo nuostoli\u0173, \"Sony\" galiausiai nusprend\u0117 2021 m. visam laikui u\u017edaryti \"Sony Xperia\" prek\u0117s \u017eenkl\u0105. Paskutinis i\u0161mani\u0173j\u0173 telefon\u0173 flagmanas, i\u0161leistas su \"Sony Xperia\" prek\u0117s \u017eenklu, buvo \"Sony Xperia 1 III\". Be to, kad tur\u0117jo vien\u0105 painiausi\u0173 pavadinim\u0173, \"Xperia 1\" serijai nepavyko sulaukti didelio d\u0117mesio. Apibendrinant galima dr\u0105siai daryti prielaid\u0105, kad artimiausioje ateityje nebus nei \"Sony Ericsson Xperia\", nei \"Sony Xperia\" i\u0161maniojo telefono.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Future_Without_Sony_Ericsson_Phones_Does_Sony_Still_Manufacture_Smartphones\"><\/span>Ateitis be \"Sony Ericsson\" telefon\u0173: Ar \"Sony\" vis dar gamina i\u0161maniuosius telefonus?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Japonijos technologij\u0173 mil\u017ein\u0117 \u0117m\u0117si keleto veiksm\u0173, kad pakeist\u0173 savo verslo strategij\u0105 ir strukt\u016br\u0105, ypa\u010d siekdama kompensuoti did\u017eiulius nuostolius, patirtus per pastar\u0105j\u012f de\u0161imtmet\u012f. \u0160is procesas tebevyksta, tod\u0117l niekas nepatvirtinta, i\u0161skyrus tai, kad artimiausiu metu m\u016bs\u0173 kelyje nebus joki\u0173 \"Sony Ericsson\" ar \"Sony Xperia\" telefon\u0173. Tai, \u017einoma, gali pasikeisti, ta\u010diau tai vis dar labai ma\u017eai tik\u0117tina. Net jei \"Sony\" ir toliau gamins ir pardavin\u0117s telefonus, tai bus daroma tik tam tikrose ni\u0161ose ir geografin\u0117se vietov\u0117se.<\/p>\n\n\n\n<p>\"Sony Mobiles\" dabar yra \u012ftraukta \u012f \"Sony Corporations Incorporated\", o tai rei\u0161kia, kad neb\u0117ra \"Sony Mobiles Inc.\". Ta\u010diau gali b\u016bti, kad bus i\u0161leistas \"PlayStation\" telefonas, ta\u010diau jis nebus skirtas pagrindinei i\u0161mani\u0173j\u0173 telefon\u0173 vartotoj\u0173 rinkai. Vietoj to \"Sony\" dabar daugiausia d\u0117mesio skiria labiau \u012f \u017eaid\u0117jus orientuotai techninei ir programinei \u012frangai kurti.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vienas da\u017eniausi\u0173 klausim\u0173 apie \"Sony Ericsson\" mobiliuosius telefonus yra apie tai, ar bendrov\u0117 vis dar gamina telefonus, ar ne. Atsakymas i\u0161 tikr\u0173j\u0173 yra sud\u0117tingesnis nei paprastas \"taip\" ar \"ne\". Jei jums \u012fdomu, kod\u0117l taip yra, tuomet toliau pateikiamos pastraipos bus gana \u012fdomios. Kas nutiko...<\/p>\n<div><a class=\"read-more button-link\" href=\"https:\/\/blog.lebara.co.uk\/lt\/does-sony-ericsson-still-make-phones\/\">Skaityti daugiau<\/a><\/div>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-736","post","type-post","status-publish","format-standard","hentry","category-lebara-news","clearfix",false],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/posts\/736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/comments?post=736"}],"version-history":[{"count":1,"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/posts\/736\/revisions"}],"predecessor-version":[{"id":756,"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/posts\/736\/revisions\/756"}],"wp:attachment":[{"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/media?parent=736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/categories?post=736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/tags?post=736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}