{"id":2329,"date":"2024-10-25T05:22:12","date_gmt":"2024-10-25T04:22:12","guid":{"rendered":"https:\/\/blog.lebara.co.uk\/?p=2329"},"modified":"2024-11-04T05:34:33","modified_gmt":"2024-11-04T05:34:33","slug":"the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024","status":"publish","type":"post","link":"https:\/\/blog.lebara.co.uk\/lt\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/","title":{"rendered":"Mobili\u0173j\u0173 mok\u0117jim\u0173 raida Jungtin\u0117je Karalyst\u0117je: Kas bus 2024 m."},"content":{"rendered":"<p>Mobilieji mok\u0117jimai nuolat kei\u010dia sandori\u0173 atlikimo b\u016bd\u0105 Jungtin\u0117je Karalyst\u0117je, tod\u0117l vartotojai ir \u012fmon\u0117s gali pirkti grei\u010diau ir patogiau. \u017dvelgiant \u012f 2024 m., mobili\u0173j\u0173 mok\u0117jim\u0173 srityje laukia tolesn\u0117 raida, kuri\u0105 lemia technologij\u0173 pa\u017eanga ir besikei\u010diantys vartotoj\u0173 l\u016bkes\u010diai. Nuo biometrinio autentifikavimo integravimo iki skaitmenini\u0173 pinigini\u0173 atsiradimo - \u0161ie poky\u010diai \u017eada padidinti saugum\u0105 ir supaprastinti vartotoj\u0173 patirt\u012f. \u0160ioje diskusijoje nagrin\u0117sime numatomus <a href=\"https:\/\/blog.lebara.co.uk\/lt\/the-latest-trends-in-mobile-phone-technology\/\">tendencijos<\/a> ir mobili\u0173j\u0173 mok\u0117jim\u0173 naujoves, kurios lems finansini\u0173 operacij\u0173 ateit\u012f Jungtin\u0117je Karalyst\u0117je. Prisijunkite prie m\u016bs\u0173 ir su\u017einokite, kas laukia \u0161io dinami\u0161ko sektoriaus.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Perjungti turinio lentel\u0119\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Perjungti<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.lebara.co.uk\/lt\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#Rise_of_Mobile_Payments\" >Mobili\u0173j\u0173 mok\u0117jim\u0173 augimas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.lebara.co.uk\/lt\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#Historical_Context_and_Growth\" >Istorinis kontekstas ir augimas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.lebara.co.uk\/lt\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#Key_Players_in_the_Market\" >Pagrindiniai rinkos dalyviai<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.lebara.co.uk\/lt\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#Innovations_on_the_Horizon\" >Naujov\u0117s horizonte<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.lebara.co.uk\/lt\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#Contactless_Payment_Advancements\" >Bekontak\u010di\u0173 mok\u0117jim\u0173 pa\u017eanga<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.lebara.co.uk\/lt\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#Biometric_Authentication_Trends\" >Biometrinio autenti\u0161kumo nustatymo tendencijos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.lebara.co.uk\/lt\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#Regulatory_Changes_and_Impacts\" >Reguliavimo poky\u010diai ir poveikis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.lebara.co.uk\/lt\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#UK_Government_Policies\" >JK vyriausyb\u0117s politika<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.lebara.co.uk\/lt\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/#Consumer_Privacy_Concerns\" >Vartotoj\u0173 susir\u016bpinimas d\u0117l privatumo<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Rise_of_Mobile_Payments\"><\/span>Mobili\u0173j\u0173 mok\u0117jim\u0173 augimas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Historical_Context_and_Growth\"><\/span>Istorinis kontekstas ir augimas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Per pastar\u0105j\u012f de\u0161imtmet\u012f Jungtin\u0117je Karalyst\u0117je mobilieji mok\u0117jimai labai pasikeit\u0117. I\u0161 prad\u017ei\u0173 \u0161ioje srityje dominavo tradiciniai bankininkyst\u0117s metodai ir gryn\u0173j\u0173 pinig\u0173 operacijos. Ta\u010diau, atsiradus i\u0161maniesiems telefonams ir spar\u010diai tobul\u0117jant mobiliosioms technologijoms, vartotojai \u0117m\u0117 reikalauti patogesni\u0173 ir saugesni\u0173 b\u016bd\u0173 atlikti operacijas. Prad\u0117jus naudoti artimojo lauko ry\u0161io (angl.<a href=\"https:\/\/blog.lebara.co.uk\/lt\/unlocking-the-potential-of-nfc-technology-a-guide-for-businesses\/\">NFC<\/a>) technologija leido atlikti bekontak\u010dius mok\u0117jimus, kurie greitai i\u0161populiar\u0117jo. Ankstyvieji dieg\u0117jai, pvz. <a href=\"https:\/\/blog.lebara.co.uk\/lt\/a-guide-to-the-top-iphones-for-business-and-pleasure\/\">\"Apple\"<\/a> \"Pay\" ir \"Google Wallet\" dar labiau paspartino \u0161\u012f pokyt\u012f, suteikdamos naudotojams vientis\u0105 mok\u0117jimo patirt\u012f. COVID-19 pandemija taip pat atliko lemiam\u0105 vaidmen\u012f, paskatindama daugiau vartotoj\u0173 ir \u012fmoni\u0173 prad\u0117ti naudoti skaitmeninius mok\u0117jimo metodus. D\u0117l to mobili\u0173j\u0173 mok\u0117jim\u0173 apimtys spar\u010diai augo, o Jungtin\u0117 Karalyst\u0117 tapo viena i\u0161 pirmaujan\u010di\u0173 rink\u0173 Europoje. \u0160iandien jie yra ne tik patogumas, bet ir b\u016btinyb\u0117, atspindinti besikei\u010dian\u010di\u0105 vartotoj\u0173 elgsen\u0105 ir technologin\u0119 pa\u017eang\u0105.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Key_Players_in_the_Market\"><\/span>Pagrindiniai rinkos dalyviai<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jungtin\u0117s Karalyst\u0117s mobili\u0173j\u0173 mok\u0117jim\u0173 sektori\u0173 formuoja keli pagrindiniai veik\u0117jai, kurie skatina inovacijas ir j\u0173 diegim\u0105. Pirmauja tokios technologij\u0173 mil\u017ein\u0117s kaip \"Apple\", teikianti \"Apple Pay\" paslaug\u0105, ir \"Google\", teikianti \"Google Pay\". \u0160ios platformos tapo \u017einomomis, nes si\u016blo saugius ir patogius mok\u0117jimo sprendimus. Tuo tarpu, <a href=\"https:\/\/blog.lebara.co.uk\/lt\/a-guide-to-the-best-budget-samsung-phones\/\">\"Samsung\"<\/a> \"Pay\" si\u016blo kit\u0105 alternatyv\u0105, pasinaudodama savo pla\u010dia skvarba rinkoje. Be technologij\u0173 bendrovi\u0173, \u012f mobili\u0173j\u0173 mok\u0117jim\u0173 srit\u012f \u012fsitrauk\u0117 ir didel\u0117s finans\u0173 \u012fstaigos. Tradiciniai bankai, tokie kaip \"Barclays\" ir HSBC, \u012fdieg\u0117 savo skaitmenines pinigines ir program\u0117les, siekdami i\u0161laikyti savo klient\u0173 rat\u0105 did\u0117jan\u010dios konkurencijos s\u0105lygomis. Be to, tokios finansini\u0173 technologij\u0173 bendrov\u0117s kaip \"Revolut\" ir \"Monzo\" sutrikd\u0117 rink\u0105 savo po\u017ei\u016briu \u012f mobiliuosius \u012frenginius, pritraukdamos jaunesnius vartotojus, ie\u0161kan\u010dius vientisos bankininkyst\u0117s patirties. \u0160ie rinkos dalyviai nuolat tobulina savo paslaugas, \u012ftraukdami tokias funkcijas kaip lojalumo atlygis ir integracija su kitomis finansin\u0117mis paslaugomis, taip u\u017etikrindami savo aktualum\u0105 ir patrauklum\u0105 spar\u010diai besikei\u010dian\u010dioje rinkoje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Innovations_on_the_Horizon\"><\/span>Naujov\u0117s horizonte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Contactless_Payment_Advancements\"><\/span>Bekontak\u010di\u0173 mok\u0117jim\u0173 pa\u017eanga<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Art\u0117jant 2024 m. bekontak\u010di\u0173 mok\u0117jim\u0173 srityje bus padaryta didel\u0117 pa\u017eanga. Tikimasi, kad dabartin\u0117 bekontak\u010di\u0173 operacij\u0173 riba Jungtin\u0117je Karalyst\u0117je bus padidinta, tod\u0117l bus galima patogiau atlikti didesn\u0117s vert\u0117s pirkinius ne\u012fvedant PIN kodo. Tik\u0117tina, kad kartu su \u0161iuo poky\u010diu bus patobulintos saugumo priemon\u0117s, skirtos apsaugoti vartotojus nuo suk\u010diavimo. Numatoma, kad vis labiau pl\u0117sis biometrini\u0173 autentifikavimo priemoni\u0173, pavyzd\u017eiui, pir\u0161t\u0173 atspaud\u0173 ar veido atpa\u017einimo, integravimas, suteikiant papildom\u0105 saugumo lyg\u012f. Be to, vis populiaresne bekontak\u010di\u0173 mok\u0117jim\u0173 priemone tampa d\u0117vimos technologijos. Tokiuose prietaisuose, kaip i\u0161manieji laikrod\u017eiai ir treniruokli\u0173 apyrank\u0117s, diegiamos mok\u0117jimo funkcijos, tod\u0117l vartotojai gali atlikti operacijas vos vienu rie\u0161o judesiu. Prie \u0161ios pa\u017eangos prisideda ir patobulinta NFC technologija, u\u017etikrinanti greitesn\u012f ir patikimesn\u012f ry\u0161\u012f tarp \u012frengini\u0173 ir mok\u0117jimo terminal\u0173. Pl\u0117tojantis \u0161ioms naujov\u0117ms, \u017eadama, kad bekontak\u010diai mok\u0117jimai vartotojams taps dar sklandesni ir saugesni.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Biometric_Authentication_Trends\"><\/span>Biometrinio autenti\u0161kumo nustatymo tendencijos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Biometrinis autenti\u0161kumo nustatymas gali tapti pagrindine mobili\u0173j\u0173 mok\u0117jim\u0173 metod\u0173 funkcija, u\u017etikrinan\u010dia didesn\u012f saugum\u0105 ir patogum\u0105. Tikimasi, kad, tobul\u0117jant biometrini\u0173 duomen\u0173 technologijoms, jas taikys vis daugiau \u012fmoni\u0173 ir vartotoj\u0173. Pir\u0161t\u0173 atspaud\u0173 nuskaitymas ir veido atpa\u017einimas \u0161iuo metu yra labiausiai paplitusios formos, da\u017enai integruojamos \u012f i\u0161maniuosius telefonus ir kitus asmeninius prietaisus. \u0160ie metodai yra greita ir saugi alternatyva tradiciniams slapta\u017eod\u017eiams ir PIN kodams, suma\u017einanti neteis\u0117tos prieigos rizik\u0105. \u017dvelgiant \u012f ateit\u012f, galima tik\u0117tis pa\u017eangos balso atpa\u017einimo ir net elgsenos biometrijos srityse, kuriose analizuojami unikal\u016bs naudotojo \u012fpro\u010diai, pavyzd\u017eiui, ra\u0161ymo ritmas. Tokia autentifikavimo metod\u0173 \u012fvairov\u0117 ne tik didina saugum\u0105, bet ir gerina naudotoj\u0173 patirt\u012f, nes suteikiama daug galimybi\u0173, pritaikyt\u0173 prie individuali\u0173 pageidavim\u0173. Tik\u0117tina, kad \u0161ioms technologijoms tampant vis sud\u0117tingesn\u0117ms, jos bus pla\u010diai paplitusios \u012fvairiuose sektoriuose, o biometriniai duomenys dar labiau \u012fsitvirtins kasdieniuose JK vartotoj\u0173 finansiniuose sandoriuose. \u0160i tendencija rei\u0161kia per\u0117jim\u0105 prie labiau individualizuot\u0173 ir saugesni\u0173 mok\u0117jimo sprendim\u0173.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Regulatory_Changes_and_Impacts\"><\/span>Reguliavimo poky\u010diai ir poveikis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"UK_Government_Policies\"><\/span>JK vyriausyb\u0117s politika<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jungtin\u0117s Karalyst\u0117s vyriausyb\u0117 savo reguliavimo politika atlieka lemiam\u0105 vaidmen\u012f formuojant mobili\u0173j\u0173 mok\u0117jim\u0173 aplink\u0105. Pastaraisiais metais vyriausyb\u0117 parod\u0117 \u012fsipareigojim\u0105 skatinti inovacijas ir kartu u\u017etikrinti vartotoj\u0173 apsaug\u0105. Pagrindin\u0117s reguliavimo sistemos, tokios kaip Mok\u0117jimo paslaug\u0173 reglamentai ir Bendrasis duomen\u0173 apsaugos reglamentas (BDAR), buvo labai svarbios nustatant duomen\u0173 <a href=\"https:\/\/blog.lebara.co.uk\/lt\/what-is-the-ios-privacy-report-on-iphone\/\">privatumas<\/a> ir skaitmenini\u0173 sandori\u0173 saugum\u0105. Tikimasi, kad tobul\u0117jant mobiliesiems mok\u0117jimams vyriausyb\u0117 imsis papildom\u0173 priemoni\u0173, kuriomis bus skatinama s\u0105\u017eininga konkurencija ir sprend\u017eiamos kylan\u010dios problemos, pavyzd\u017eiui, kibernetinio saugumo gr\u0117sm\u0117s. Be to, tokiomis iniciatyvomis kaip \"Open Banking\" siekiama didesnio skaidrumo ir didesn\u0117s vartotoj\u0173 finansini\u0173 duomen\u0173 kontrol\u0117s, taip sudarant s\u0105lygas teikti labiau individualizuotas paslaugas. Vyriausyb\u0117s d\u0117mesys saugios, bet konkurencingos aplinkos k\u016brimui u\u017etikrina, kad tiek vartotojai, tiek \u012fmon\u0117s gal\u0117t\u0173 pasinaudoti mobili\u0173j\u0173 mok\u0117jim\u0173 technologij\u0173 pa\u017eanga. \u0160i politika ir toliau darys \u012ftak\u0105 sektoriaus kryp\u010diai, derindama inovacijas su grie\u017etos reguliavimo prie\u017ei\u016bros poreikiu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"replaceWithId\"><span class=\"ez-toc-section\" id=\"Consumer_Privacy_Concerns\"><\/span>Vartotoj\u0173 susir\u016bpinimas d\u0117l privatumo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vis labiau plintant mobiliesiems mok\u0117jimams, vis daugiau d\u0117mesio skiriama vartotoj\u0173 privatumo klausimams. Did\u0117jant priklausomybei nuo skaitmenini\u0173 sandori\u0173, vartotojai vis geriau supranta, kaip renkami, saugomi ir naudojami j\u0173 asmeniniai ir finansiniai duomenys. \u0160\u012f susir\u016bpinim\u0105 didina pla\u010diai nuskamb\u0117j\u0119 duomen\u0173 saugumo pa\u017eeidimai ir galimas piktnaud\u017eiavimas slapta informacija. Reaguodami \u012f tai, vartotojai reikalauja i\u0161 paslaug\u0173 teik\u0117j\u0173 didesnio skaidrumo, susijusio su j\u0173 duomen\u0173 tvarkymo praktika. \u0160is vartotoj\u0173 po\u017ei\u016brio pokytis paskatino \u012fmones teikti pirmenyb\u0119 privatumui ir \u012fgyvendinti grie\u017etesnes duomen\u0173 apsaugos priemones. Pagal tokius reglamentus, kaip Bendrasis duomen\u0173 apsaugos reglamentas (BDAR), reikalaujama, kad \u012fmon\u0117s gaut\u0173 ai\u0161k\u0173 vartotoj\u0173 sutikim\u0105 ir pateikt\u0173 ai\u0161ki\u0105 informacij\u0105 apie duomen\u0173 naudojim\u0105. Nepaisant \u0161i\u0173 priemoni\u0173, i\u0161lieka i\u0161\u0161\u016bki\u0173, pavyzd\u017eiui, u\u017etikrinti tinkam\u0105 duomen\u0173 apsaug\u0105 nuo sud\u0117ting\u0173 kibernetini\u0173 gr\u0117smi\u0173. Tobul\u0117jant mobili\u0173j\u0173 mok\u0117jim\u0173 aplinkai, privatumo problem\u0173 sprendimas bus labai svarbus siekiant i\u0161laikyti vartotoj\u0173 pasitik\u0117jim\u0105 ir paskatinti tolesn\u012f skaitmenini\u0173 mok\u0117jimo metod\u0173 diegim\u0105. \u0160is nuolatinis vartotoj\u0173, \u012fmoni\u0173 ir reguliavimo institucij\u0173 dialogas lems privatumo ateit\u012f mobili\u0173j\u0173 mok\u0117jim\u0173 srityje.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mobilieji mok\u0117jimai nuolat kei\u010dia sandori\u0173 atlikimo b\u016bd\u0105 Jungtin\u0117je Karalyst\u0117je, tod\u0117l vartotojai ir \u012fmon\u0117s gali pirkti grei\u010diau ir patogiau. \u017dvelgiant \u012f 2024 m., mobili\u0173j\u0173 mok\u0117jim\u0173 srityje laukia tolesn\u0117 raida, kuri\u0105 lemia technologij\u0173 pa\u017eanga ir besikei\u010diantys vartotoj\u0173 l\u016bkes\u010diai. Nuo biometrinio autentifikavimo integravimo iki...<\/p>\n<div><a class=\"read-more button-link\" href=\"https:\/\/blog.lebara.co.uk\/lt\/the-evolution-of-mobile-payments-in-the-uk-whats-coming-in-2024\/\">Skaityti daugiau<\/a><\/div>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-2329","post","type-post","status-publish","format-standard","hentry","category-lebara-news","clearfix",false],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/posts\/2329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/comments?post=2329"}],"version-history":[{"count":1,"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/posts\/2329\/revisions"}],"predecessor-version":[{"id":2368,"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/posts\/2329\/revisions\/2368"}],"wp:attachment":[{"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/media?parent=2329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/categories?post=2329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/lt\/wp-json\/wp\/v2\/tags?post=2329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}