{"id":4245,"date":"2026-10-04T19:58:00","date_gmt":"2026-10-04T18:58:00","guid":{"rendered":"https:\/\/blog.lebara.co.uk\/?p=4245"},"modified":"2026-10-04T21:07:12","modified_gmt":"2026-10-04T20:07:12","slug":"54-of-uk-adults-now-use-ai-tools-on-their-phone-up-from-31-two-years-ago","status":"publish","type":"post","link":"https:\/\/blog.lebara.co.uk\/et\/54-of-uk-adults-now-use-ai-tools-on-their-phone-up-from-31-two-years-ago\/","title":{"rendered":"54% of UK adults now use AI tools on their phone, up from 31% two years ago."},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">How is AI changing what a handset is for.<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Two years ago, AI tools were a novelty most people had heard of but not opened. That&#8217;s no longer true. More than half of UK adults, 54%, now use an AI tool such as ChatGPT, Copilot or Gemini, up from 31% in 2024, and nearly 30 million people in the UK used one in July 2026 alone [1]. Among 16 to 24 year olds, usage is already at 79%. We looked at what that shift means in practice: whether AI is replacing search and <a href=\"https:\/\/blog.lebara.co.uk\/et\/the-evolution-of-voice-assistants-how-they-have-transformed-smartphone-usage\/\">voice assistants<\/a>, what it actually costs in data, and whether dedicated AI gadgets are catching on.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.lebara.co.uk\/wp-content\/uploads\/2026\/10\/image2-3.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Is AI replacing search?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not yet, but it&#8217;s taking a growing slice. One 2026 consumer survey found 37% of people now begin a search with an AI tool rather than Google [2]. At the same time, the overlap between the two hasn&#8217;t moved: 95% of ChatGPT users also use Google, a figure that was identical in September 2025 and May 2026 [2]. The clearest reading of that is addition rather than replacement, people are reaching for AI as a new first step, then often still checking Google, not dropping one for the other.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The shift may still be gathering pace. Gartner has forecast that up to 25% of traditional search volume could move to AI chatbots and agents by the end of 2026, and ChatGPT&#8217;s own search feature had reached 700 million weekly active users as of 2026, having launched in October 2024 [2]. Google still accounts for 95.5% of the market among the three most-used mobile search engines, so any shift so far is happening at the margins, not the centre, of how people search on their phones [2].<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Voice assistants got here first, and most people still use them on their phone<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before the current wave of chatbot apps, voice assistants were most people&#8217;s main brush with AI. Ofcom reports 54% of UK adults have used a digital assistant in the past three months, and 41% of UK households own a voice-enabled speaker [3]. But the device doing the listening is usually the one already in your pocket: 91% of voice assistant interactions happen on a mobile device, and smartphones account for 56% of all voice assistant usage, ahead of smart speakers [3]. Siri, Google Assistant and Alexa still dominate by sheer install base, while newer AI-native assistants are growing fastest off a smaller starting point.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What AI apps cost you in data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For most people, chatting with an AI app by text is one of the lightest things a phone does. A typical text exchange runs 2 to 9 KB per message, and an hour of back-and-forth conversation sits at roughly 1 to 5 MB, similar territory to browsing a handful of web pages [4].<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The feature you choose changes that considerably. Voice mode, talking to an AI assistant instead of typing, runs at around 60 to 120 MB an hour, closer to a music streaming session. Asking an AI app to generate images or video pushes well past that, into the same range as video streaming, over 250 MB an hour in some cases [4]. If you&#8217;re watching a data allowance, the mode matters more than the app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Has dedicated AI hardware caught on?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Two early attempts to build a phone-free AI device have had different fates. The Humane AI Pin, a $699 wearable with a required $24 monthly subscription, had its cloud service shut down in February 2025 after Humane sold most of its assets to HP, leaving existing devices unable to function as AI products [5]. The Rabbit R1, a cheaper $199 handheld with no subscription, is still shipping and receiving updates as of 2026 [5].<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A newer category is emerging around SIM-equipped <a href=\"https:\/\/blog.lebara.co.uk\/et\/the-top-4-tablets\/\">tablets<\/a> built with on-device AI processing rather than wearables, such as the Ai+ LapTab, announced with <a href=\"https:\/\/blog.lebara.co.uk\/et\/which-iphones-support-5g\/\">5G<\/a>, dual-SIM support and a dedicated AI chip for offline tasks like translation. These remain niche compared with mainstream tablets, and it&#8217;s too early to say whether cellular AI-first devices become a real category or stay a sideshow to the smartphone [6]. So far, the evidence points the other way: AI is arriving as software on the phone people already own, not a new device replacing it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The behaviour change so far<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">People haven&#8217;t switched tools. They&#8217;ve added one. The same UK adoption figures show most AI use sitting alongside existing habits: people still use Google, still use their regular apps, and have folded an AI tool into the gaps, drafting a message, checking a fact, planning something, before going back to what they were doing [1][2]. Expectations are still rising though: 63% of UK consumers say they expect to use AI more over the course of 2026, and 59% think it will become their main way of finding information eventually, even if it isn&#8217;t yet [2].<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Will AI chatbots replace Google on my phone? <\/strong>Not based on current data. Most people who use AI tools still use Google too, and Google still holds the large majority of mobile search activity. AI is adding a new habit rather than removing an old one, for now.<\/li>\n\n\n\n<li><strong>Does using AI apps use up my data allowance faster than normal apps? <\/strong>Text-based use barely registers. Voice mode and image or video generation use noticeably more, roughly in line with music or video streaming, so the way you use an AI app matters more than whether it&#8217;s installed.<\/li>\n\n\n\n<li><strong>Are standalone AI gadgets worth buying instead of using AI apps on my phone? <\/strong>The track record so far is mixed at best. One of the two highest-profile standalone AI devices stopped working entirely within a year of launch. For most people, an AI app on a phone they already carry remains the more reliable option.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI use on handsets has gone from a minority habit to a majority one in two years, and it&#8217;s still growing fastest among under-35s. It hasn&#8217;t replaced search, voice assistants or the smartphone itself. It&#8217;s layered on top of all three. The practical takeaway for anyone on a limited data plan: text-based AI use costs you almost nothing, voice and image features cost considerably more, and for now, the phone in your pocket remains the device doing the work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">References<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #333333\">[1] UK AI tool adoption survey data, 2026, reporting year-on-year growth from 2024 to 2026 and age-group breakdowns.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #333333\">[2] Consumer AI-search adoption surveys and platform usage data, 2026; Gartner forecast on AI chatbot search volume share; mobile search engine market share data, 2026.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #333333\">[3] Ofcom, reporting on UK digital assistant and voice-enabled speaker usage, including device-level breakdown of voice assistant interactions.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #333333\">[4] Analysis of ChatGPT app data consumption by feature (text, voice mode, image\/video generation), 2026.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #333333\">[5] Humane Inc., cloud service shutdown announcement, February 2025, following asset sale to HP; Rabbit Inc., ongoing device support status, 2026.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #333333\">[6] Ai+, <\/span><span style=\"color: #333333\">LapTab<\/span><span style=\"color: #333333\"> product announcement, November 2025, for anticipated Q1 2026 launch.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How is AI changing what a handset is for. Two years ago, AI tools were a novelty most people had heard of but not opened. That&#8217;s no longer true. More than half of UK adults, 54%, now use an AI tool such as ChatGPT, Copilot or Gemini, up<\/p>","protected":false},"author":10,"featured_media":4246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-4245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","clearfix",false],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.lebara.co.uk\/et\/wp-json\/wp\/v2\/posts\/4245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lebara.co.uk\/et\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lebara.co.uk\/et\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/et\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/et\/wp-json\/wp\/v2\/comments?post=4245"}],"version-history":[{"count":3,"href":"https:\/\/blog.lebara.co.uk\/et\/wp-json\/wp\/v2\/posts\/4245\/revisions"}],"predecessor-version":[{"id":4249,"href":"https:\/\/blog.lebara.co.uk\/et\/wp-json\/wp\/v2\/posts\/4245\/revisions\/4249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/et\/wp-json\/wp\/v2\/media\/4246"}],"wp:attachment":[{"href":"https:\/\/blog.lebara.co.uk\/et\/wp-json\/wp\/v2\/media?parent=4245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/et\/wp-json\/wp\/v2\/categories?post=4245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lebara.co.uk\/et\/wp-json\/wp\/v2\/tags?post=4245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}